An Open Letter To Publishers, Magazines and Blogs

I write short pieces on Medium sometimes. It’s a handy outlet to have when I have something I feel I need to say that doesn’t fit into the remit of this blog.

On perusing Medium this evening I found an article by a writer called Jeremiah Gardner asking magazine editors & publishers to please learn to better value the contributions of your authors. 

Girls Like Comics Button
Girls Like Comics

As I edit Girls Like Comics, I’ve been thinking a lot lately about how to let the other comicbook reviewers know how much I value them and their work, the time they take to read the comics, to write the reviews, and, if they draw comic strips to go with their review, then how much time that took too. I was wondering if I should send them chocolate for Christmas, or thank you cards or what, if anything, I should do.

Thanks to this article by Jeremiah Gardner, I have a bit of a better idea on how to just say thank you –

Dear Publisher,

As a contributor, I put a lot of thought, time and effort into the articles I write. Each article takes a significant amount of labor to produce. My prevailing focus is to provide value to your readers and, in turn, create value for your publication. After all, why write or publish a magazine if it doesn’t clearly provide value for the end user.

Yet, as a contributor, I never quite felt that my contributions were valued from (publisher)’s point of view. There is very little feedback and very little interaction outside of simply sending an email via the publish@ address.

Ultimately, your contributors are creating value for you and should be considered a ‘customer segment’ for your business model and a customer to ‘be served.’ It doesn’t have to be big or expensive, but there are a number of ways to help your contributors feel way more valued.

I know you are pulled in so many different directions. So here are a few focused thoughts that I’ve felt / thought about over the course of our relationship regarding how you can better value your contributors:

Read the rest of the article here.

3 thoughts on “An Open Letter To Publishers, Magazines and Blogs

  1. I’d suggest people consider whether that’s really the case. Literary magazines probably can’t afford to pay (though there are a couple of big fat liars out there). But this is a marketing guy writing generally about creating value for brands. The ad-saturated article sites offering ‘great exposure for your work’ are making money, and he’s suggesting contributors engage in free promotional work.

    Like

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